7 Tips for Better Squarespace SEO Now

Squarespace development is a popular platform for creating beautiful websites, but even the best designs need a solid SEO strategy to reach the right audience. If you're using Squarespace, optimizing your site for search engines can significantly increase visibility and traffic. Here are 7 practical tips to improve your Squarespace SEO today!

1. Optimize Page Titles and Meta Descriptions

Page titles and meta descriptions are critical for SEO because they directly impact click-through rates from search engine results pages (SERPs).

Steps to Optimize:

Navigate to Pages in your Squarespace dashboard.
Click the Settings icon next to each page.
Under the SEO tab, add a unique, keyword-rich page title and meta description.

Example:

Page Title: "Modern Office Furniture | Affordable Designs for Your Workspace"
Meta Description: "Discover high-quality modern office furniture designed for comfort and style. Shop now for exclusive deals and free shipping!"

Pro Tip: Keep page titles under 60 characters and meta descriptions under 155 characters for best results.

2. Use Keywords Strategically

Keywords are the backbone of any Squarespace SEO. Research relevant keywords for your niche and integrate them naturally throughout your site.

Where to Include Keywords:

Page titles
Meta descriptions
Headings (H1, H2, H3)
Body text
Image alt text
URL slugs

Tools for Keyword Research:

Google Keyword Planner
Ubersuggest
SEMrush

Avoid overstuffing keywords. Aim for a balance between optimization and readability.

3. Enable SSL for Secure Browsing

Search engines prioritize secure websites in rankings. Squarespace offers free SSL (Secure Sockets Layer) certificates to protect your visitors' data.

How to Enable SSL:

Go to Settings > Advanced > SSL in your Squarespace dashboard.
Select Secure (Preferred) to ensure your site is secure and displays the padlock icon in browsers.

SSL not only boosts your SEO but also builds trust with your audience.

4. Leverage Mobile-Friendly Design

Google’s algorithm prioritizes mobile-friendly websites, so your Squarespace site must be responsive and optimized for all devices.

Tips for Mobile Optimization:

Use a mobile-responsive template (all Squarespace templates are responsive by default).
Check your site’s mobile view and adjust spacing, text size, and button placement for ease of navigation.
Test your site using Google’s Mobile-Friendly Test.

Pro Tip: Avoid pop-ups that can obstruct content on mobile devices, as they can negatively impact your rankings.

5. Optimize Images for SEO

Large, unoptimized images can slow down your website, affecting both user experience and search rankings.

Image Optimization Tips:

Compress images using tools like TinyPNG or ImageOptim.
Use descriptive file names (e.g., “modern-desk-furniture.jpg” instead of “IMG1234.jpg”).
Add alt text to describe the image, which helps search engines understand its content.

Squarespace makes it easy to add alt text:

Select an image, click Edit, and enter a descriptive text under Image Alt Text.

6. Improve Site Navigation and URL Structure

A clear, logical site structure makes it easier for search engines and users to navigate your website.

Best Practices:

Organize content using categories and tags.
Use clean, descriptive URLs (e.g., “yoursite.com/modern-office-furniture” instead of “yoursite.com/page123”).
Limit navigation menus to essential links to avoid clutter.

How to Edit URLs in Squarespace:

Go to Pages and click Settings for the desired page.
Under the SEO tab, edit the URL Slug to include relevant keywords.

Pro Tip: Keep URLs short and keyword-rich.

7. Add a Blog for Fresh Content

Regularly updated content signals to search engines that your site is active and relevant. Blogging is an excellent way to achieve this.

Blog Optimization Tips:

Write posts around topics your audience is searching for.
Use long-tail keywords to target specific queries (e.g., “how to choose ergonomic office chairs”).
Add internal links to direct readers to other pages on your site.

Pro Tip: Share your blog posts on social media to drive traffic and improve your site's SEO authority.

Bonus Tips for Squarespace SEO Success

Utilize Built-in SEO Analytics

Squarespace offers analytics to track your site's performance. Review metrics such as traffic sources, keywords, and bounce rates to refine your strategy.